5 Leading Web Design Trends for 2019 – Brands Must Follow to Stay Ahead of the Curve

Staying ahead of the web design trends is indispensable to the success of your business. The emergence of cutting-edge technologies and web design tools have prompted a bevy of contemporary trends. The web design industry is constantly evolving, from algorithm updates to colors and latest design elements, and businesses of every size and type should constantly refresh their website to meet the ever-increasing demands of your audience.

2019 will be all about amazing user experiences, animations, illustrations, interactive backgrounds, bold color schemes, vibrant visuals, minimalism, and mobile-first websites. It is the right time for web designers to take advantage of these changes and come up with a website that offers great UX, grabs users’ attention and makes visitors stick to the page for a longer period of time.

If you are considering giving your website a makeover in 2019, here are 5 cutting-edge web design trends every brand should follow.

1. Mobile First Design

There is no denying the fact that mobile first design has now become a necessity for almost every business. Google gives a higher precedence to indexing mobile sites, as compared to those that aren’t mobile friendly. So, it’s no wonder that the mobile first web design trend will continue to see the light of day in 2019. The mobile first design will transform the way websites are designed fundamentally. Now businesses are investing more efforts and energy on creating the mobile first design prior to creating a desktop version. The mobile first design trend is meeting the demands of mobile users and enhancing their online experience. It is expected that the trend will stay on for a long time.

2. Animations and Microinteractions

In 2019, web designers will incorporate animations and micro interactions to breathe life into their websites and make them more engaging. With animations, the message you are trying to convey will be easily delivered through motion and interactivity. Animations such as scrolling effects, motion graphics, microinteractions, and background videos will definitely catch the attention of users.

The trend of using micro-animations in website design is a powerful way to provide an engaging and satisfying experience to the end user. With the help of small animations, such as changing the color of a button on hover, the communication status bar, and expandable menus, help the user understand the site and take the user experience to a whole new level.

Micro-animations help users know that they are taking the right actions as they navigate your site. In addition, these movements catch the attention of the user, driving them towards conversions and rewarding them for filling out the form. It is projected that in 2019, animations and microinteractions will stay in the web design industry.

3. Video Background

The video background will be the most popular web design trend that will bask in the limelight come 2019. Whether you are a web design company, a restaurant business, a travel company or a digital marketing agency, a video background can help businesses increase conversions. It is an effective and attention-getting tactic to keep visitors to your website for long and convert them into regular customers. When a user stays on your website for longer, it will eventually increase your time on site metric and improve your SEO.

Today, consumers prefer watching videos over text, as it can convey the message in a faster and efficient way and impinge the brand in a user’s mind. Recently, Google has started featuring video content above standard web pages. This is why more and more businesses are considering creating more video content in order to make their websites easily searchable and offer content that is efficient and engaging. So, create a video for your homepage that is relevant to your brand and audience both.

4. Minimalism

Undoubtedly, minimalism is a timeless web design trend that web design companies have been using for years. It is a design aesthetic that gets rid of clutter and focuses on only the most important parts of your website. Utilizing fewer design elements, bright colors, clean and crisp edges, and a lot of space, web designers can create minimalist websites that are engaging and attention-grabbing and offer an excellent user experience.

A simple, clean and minimalist website that delivers what your target audience actually needs and offers a better user experience, can take your business towards unprecedented heights of success. So, focus on incorporating more white space, clear typography, bright colors to create minimalist designs.

5. Organic Shapes

Shapes that can easily be integrated into a design with bright colors will rule in 2019. The possibilities of using shapes and patterns in web layouts are nearly endless. Web designers can use them for a variety of reasons, including, conveying emotion, explaining concepts, engaging website visitors and more. This year, natural and organic shapes will be used to change the entire look of the website.

Organic shapes are asymmetrical by nature and have the potential to make page elements stand out. The goal of using natural shapes is to add a real, human touch to your website and create the impression of movement and deep connection.

Key Takeaways

Staying on top of the latest web design trends will help you keep your business website fresh, engaging and more attractive for your target audience. Now is the right time to carefully evaluate these cutting-edge web design trends and determine which trend matter most to your business and can take your web design to new heights.