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If you want to win your customers, you need to give them a full and well-rounded experience across all digital touchpoints.
And the only way you can achieve it is by giving them a great experience every time they interact with your website, mobile app or social media.
Such experiences are often found in apps like Boutiqaat.
It’s one of those apps that are normally seen as customer-centric.
Data represents that almost 70% of the overall sales in eCommerce comes from sales acquired through a mobile app. Boutiqaat, as we all know it, is one of the leading fashion and beauty apps. Are you a business entrepreneur and you’ve recently thought about creating a digital solution like Boutiqaat for your business?
Today, we are going to help you build one. We have put together this awesome guide to help you best understand the inner workings of a Boutiqaat app.
Let’s get started.
Table of Contents
Beauty/cosmetics have always been a popular choice in the UAE.
According to recent statistics, the cosmetics and personal care market in the UAE is estimated to reach around $1.16 billion. Overall the UAE eCommerce market anticipates growth of 12.77% annually, reaching up to $34.6 billion by the end of year 2024. It includes all sectors, not just beauty and personal care.
Boutiqaat app was the brainchild of a young Kuwaiti entrepreneur back in 2015. He established the app with a purpose to enable women to easily purchase their desired beauty & fashion products online. The app became a virtual showroom allowing businesses to make the necessary purchases with a curated mix of around 25,000+ fashion & beauty products from the top local 700+ local & international brands. According to Similarweb, Boutiqaat earns a total revenue of $100-$200 million each year. It’s ranked as the second best beauty and personal care eCommerce app.
Boutiqaat gives you the option to check products based on personal recommendations from some of your beloved celebrities.
It started off as a generic eCommerce platform. Today, it has more than 1000+ tutorials videos on beauty tips, makeup looks & reviews from celebrities.
The process of developing an app like Boutiqaat is not as complicated as one may think. In fact, it may require a lot of resource planning & deployment; however, if you have the blue-print, you can easily guide your development team to build you one.
Every app becomes a success when it undergoes proper research and analysis. The first step to build an app like Boutiqaat is to understand what the competition is doing.
When you perform competitive research, and conduct user interviews, you come to understand what are the basic features that your app must contain & what your customers are looking for, within your respective fashion & beauty app.
The next step is analyzing your target audience. It’s crucial that you design & build a mobile app that compliments your end-user or customer.
Once you perform the necessary market research, it gives you a better understanding on the set of features, the platform and the unique elements you want.
To set the stage for your next generation Boutiqaat app, it’s essential that you select your goals and objectives. When setting goals, try to implement the SMART goals, (Specific, Measurable, Attainable, Relevant, & Time Bound).
Explore the following questions, that will help you set the stage:
Based on how big you’re planning to go with your fashion and care app, make sure that you’re choosing the right platform. Collect detailed information on the CMS, inventory, database, and what cost will be associated in setting everything up.
Decide whether you want to feature your app on Android or iOS or both!
Whether you are looking for a native build, a cross-platform build, a hybrid build, or something more in the line of other types of platform, you need to decide.
Till now, you may have found the right platform and set your goals and objectives. Now, it’s time to decide the right feature set that will complement your eCommerce app quite effectively. When you’re looking to build an eCommerce app loaded with the best features, a few essential ones that you may want to include are notifications, social media integrations, reviews and ratings, alternate payment options, easy and faster checkout process, wishlist and synchronization services.
It’s always best to ensure that all of these basic features are properly implemented within your mobile app so you can generate better user experience.
Your app’s design is the first thing users notice, and first impressions matter. If your app isn’t visually appealing or easy to navigate, you’re likely to lose users. To build an app like Boutiqaat, you need to focus on creating a clean, user-friendly interface.
The design should be intuitive, allowing users to easily find products and complete purchases without any hassle. Keep the layout simple yet attractive, and make sure it’s consistent throughout all pages.
Remember, your audience will judge the functionality of your app based on how smooth and efficient their interaction is.
Before you dive into developing the full version of your app, it’s always wise to start with a Minimum Viable Product (MVP). An MVP allows you to release a basic version of the app with essential features that your target audience can start using.
Why is this important? Because it helps you collect feedback early on and gives you insights into what works and what doesn’t. You can then improve the app over time based on real user data, reducing the risk of costly mistakes.
Once the MVP gains traction, you can move forward with adding advanced features, improving functionality, and scaling up your operations.
Now that you have a functional app, it’s time to test it. Conducting user testing will help you understand how your customers interact with your app and whether they’re encountering any problems.
During testing, focus on usability, navigation, and overall performance. Gather feedback from real users and identify pain points or areas of improvement. Is the checkout process smooth? Are users easily finding what they’re looking for? Does the app load quickly?
By addressing these issues before launch, you ensure a seamless user experience and a stronger market entry.
Once testing is complete and you’ve fine-tuned your app, it’s time to launch. But launching the app is just the beginning. You need a solid marketing roadmap to get it in front of the right audience.
Use social media, influencer marketing, and paid ads to create buzz around your app. Collaborate with beauty and fashion influencers to promote the app, much like how Boutiqaat has leveraged celebrities for product recommendations.
Focus on showcasing the app’s unique features and how it stands out from the competition. Offer launch promotions or exclusive deals to incentivize new users to download and try the app.
Now that you know what needs to be done to create an app like Boutiqaat, working with an App development company ensures that you include essential features to enhance user experience and stay competitive in the market.
Your app must have a customer panel or a dashboard through which your average customer can interact with your brand. It can include all the important features to offer your customer a smooth user experience. Some of the important things that you need to add to your customer panel are
One of the most essential features of a fashion and beauty app is the sign-up or social sign-in page. Ensure that your app’s sign-up process is a hassle-free process. Believe it or not, but many customers choose to exit the dashboard because of a cluttered and complicated sign-up process that requires multiple steps.
If a user who downloads or engages with your mobile app is unable to find the desired product which they are looking for, it fails to fulfill its purpose. Therefore, ensure that your app has an advanced search functionality where you can search the products by filtering category, price, type, rating and promotions.
Just the way your sign-up process plays an integral role in bringing customers in, you need to make sure that your customers also experience a seamless checkout. This can be achieved by integrating multiple payment options on your app. Add multiple wallet options to checkout so app users can easily make transactions.
Another important feature to add to your mobile app is order tracking. This feature allows real-time tracking & notification giving users the opportunity to track products easily. With every milestone being achieved, user gets notified where the order is and in how much time it will be available at their respective doorstep.
With an admin panel, you get access to the right set of tools which allows you to easily manage your e-Commerce presence easily. Here are a few essential features you should consider when you’re designing an admin panel:
Your admin panel must contain an easy product management screen. This screen offers you an all-in-one dashboard through which you can manage photos, descriptions, customer reviews, and your product prices.
Create an easy-to-use interface for effective inventory management. An inventory management screen will allow you to keep your products organized & your stocks optimized. It also save up on cost & create an efficient inventory management.
You can integrate AI tools to your Boutiqaat app’s backend. It can help you track orders and analyze the performance of your sales. It also helps you generate customized reports & handle sales & marketing most effectively.
Another important feature for an app like Boutiqaat app is the vendor panel. It will help you manage your order requests in the most effective manner.
Here are some features that a vendor panel must include:
Manage Delivery Location
There are times when a customer places an order and it’s not available at the local warehouse. A vendor panel can assist you by allowing you to easily manage deliveries, perform product filtering, & locate nearby vendors accordingly.
Upload Product
Having a multi-vendor marketplace solution allow vendors to easily upload product pictures and update other product information.
Account Report
An account report is essential to collect complete transaction detail on every order. It includes all the essentials such as net payable amount, commission amount, shipping cost, and marketplace fee. Account reports also help vendors to manage commission fees, and track how much they are paying to sell.
When it comes to handling bulk orders and dispatching them in a timely manner, a delivery boy panel comes in handy. It offers you real-time information on the latest products, customer information and other necessary details. Here are a few common features that are a must-have for any Delivery Boy Panel.
Quick onboarding for delivery agents
With an easy sign-up process, delivery agents can quickly onboard the eCommerce app and start with their respective jobs.
Track orders in real-time
An easy-to-use dashboard lets delivery agents acquire complete details of order pick-up and order drop information along with the cost of delivery.
Monitor performance
By getting constant updates, delivery boys can receive constant updates. Their performance can be exclusively monitored based on what the customers leave as review and ratings. It also includes order received & on-time delivery reports.
The current eCommerce market is highly competitive. The success of your app depends on what kind of experience you’re offering to your customers.
Therefore, if you want to make your eCommerce app standout, it needs to include some advanced features to make eCommerce more user friendly.
Do you know 33% of the people globally have found chatbots useful?
Having a chatbot integrated to your eCommerce app makes the experience more engaging & informative. With technologies such as GPT, chatbot offers a much streamlined customer support, one that saves a lot of your precious investments.
The chatbot includes pre-programmed keywords. So when a user asks a question, it offers answers by interacting with them just like a human. A chatbot will save not just your investment, but also your time in human resource management.
To keep your customers well informed, you can make use of push notification. It keeps your customer well informed on shipment status, order confirmation, discount offers & app updates or any such useful information.
A customer relationship management (CRM) system gives you an edge to build & manage long-lasting relationships with your customers.
A CRM system will give you the ability to strategize, gather, manage and evaluate customer data and make effective decisions.
Are you planning to expand your eCommerce store to a global scale instead of limiting sales for only the UAE market? Then adding multilingual support is eminent as it offers a personalized touch, adding to their seamless shopping experience.
No app is complete unless it doesn’t support the necessary tech stack. For an app like Boutiqaat to outperform the rest of its competitors, it’s essential to adhere to meet complete quality standards. Here are some of the tools & technologies required which one must utilize to build the perfect and scalable eCommerce beauty app.
When it comes to the Boutiqaat app, there are a number of integrations. The estimated mobile app development cost for a similar app like Boutiqaat depends on how complex features are you planning to introduce within the mobile app.
Features such as choice of platform, screens, type of device, third-party integrations, and UI/UX designs, these are all essential factors influencing the app’s cost. The pricing can also vary depending on what the company charges per hour.
On average, the cost of such an app can go from anywhere between $10,000 up to $50,000 or even more.
Building an eCommerce app like Boutiqaat requires a blend of meticulous planning, robust design, and a deep understanding of user expectations. The beauty and fashion industry is booming, and consumers now demand seamless experiences across digital platforms. By focusing on delivering a user-centric interface, offering advanced search functionality, and ensuring smooth transactions, your app can stand out in a crowded marketplace. Remember, success doesn’t come overnight. Start with a well-researched MVP, gather valuable feedback, and continually enhance your app.
With the right strategy and execution, your Boutiqaat-like eCommerce app could be the next big hit in the beauty and fashion space, driving both customer satisfaction and business growth. At Branex, we offer custom eCommerce app development service & solutions for customers located across the UAE market. Looking for the right eCommerce platform to build your next generation mobile app solution?
Get free consultation today from Branex.
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