perfection

The Way Forward

Human & Beings’ previous website lacked the features, usability, and aesthetics that are needed to attract visitors and convert them into customers. For this reason, the client wanted Branex to come up with a website that is feature-intensive, easy to navigate, and aesthetically-pleasing. The brand also wanted their new website to be responsive, for the ever-growing number of smartphone users. The challenge was to come up with a captivating website to compete with the widely saturated fashion e-commerce market in Dubai and nurture the digital image of Human & Beings. Nonetheless, Branex is specialized in creative ideas that make you stand out from your competitors. Our development and design team worked painstakingly to make this project a roaring success.

Process

After exhaustive research and endless brain-storming sessions, we sketched out a roadmap to bring the new Human and Beings digital presence to life. We kept the client in the communication loop throughout the development cycle to ensure that every guideline is followed. Our expert development and design team initiated the project by brainstorming ideas for the website, keeping in mind the guidelines from the client, and presented each idea to the client for review. The website was designed using Magento due to its phenomenal support for e-commerce stores. MySQL was deployed as the database management software. We also integrated a payment gateway that enabled a positive checkout experience, and we also customized the admin panel so that product addition would not require any hassle.

We went with a modern yet minimalist design, very clear, making the content stand-out and easy to follow by any user. Each page has the most important information and the most appealing visuals at the top, so the user can easily find what they are looking for. Our objective was to create an unorthodox and innovative website for H&B’s customers, perfectly in line with the personality of the brand.