perfection

Objectives

Create a stellar site architecture and navigation to enable easier browsing and a more frictionless experience.

Implement a fully responsive solution backed by WordPress CMS.

Focus on overall aesthetic and user experience and to make the site more authentic and engaging.

Help the client boost their online presence, increase leads, and take their business to the next level.

Testing and Launch

Following site development, we began testing the website. Along with ensuring that the back-end of the website was working properly, we thoroughly tested the features and functionality of the front-end to confirm everything was working as it should. We also carefully checked everything on a variety of browsers and mobile devices to ensure a uniform experience across devices. With a launch plan in place, we moved through our list of tasks and took the site live!

Design and Development

We were excited when Emirates Exhibition contacted us to design their website. To ensure the new site will be an accurate reflection and representation of the brand, we conducted an in-depth interview with their team to identify their vision and priorities for the design.

Our goal was to combine a smooth exploration experience with enhanced brand storytelling to highlight their passion, projects, and dedication to quality, while showcasing authentic photos of their exceptional craftsmanship. We wanted to immediately draw the eye to exciting photos of finished projects, in order to instill a sense of trust in their visitors as they click through their portfolio and services.

We took their striking palette of black, white, and orange and added more depth using dark grey for page backgrounds. The clean, modern typography evokes Emirates Exhibitions’ approachable, professional brand personality. The layouts and navigation are cleaner, with much more room to use big photos of their finished projects. Our use of intentional white space enhanced the visual appeal and gave the eye room to breathe.