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GROUNDWORK

Level 5 is a fast paced, forward thinking, and dynamic internet-based gaming store in Dubai, that offers a wide range of gaming products, including the latest consoles, retro games, controllers, AirPods, and gaming accessories, from top global brands. Level 5 came to Branex looking for a professionally designed, responsive, futuristic website that also boosts visibility and domain rating.

The client asked for a feature-intensive, easy to navigate, and aesthetically-pleasing website that resonates with the gamer community in UAE and highlights their product offerings. The brand also wanted the website to be responsive, to cater to the ever-growing number of smartphone users. The store also needed to improve its visibility by ranking higher for targeted keywords and reach potential hardcore gaming enthusiasts in the UAE gaming market, which is why they asked for a digital presence along with a solid marketing strategy.

Web design

It all started with a great website! Our award-winning designers designed Level 5 website to match and showcase the brand’s excellence as a top-notch gaming and tech hub. Through meticulously selected typography, vibrant colors and custom-designed graphics, we introduced a futuristic design to make the website more appealing to tech-savvy gaming enthusiasts. We optimized the site for lead generation with clear product features and information, high-resolution images, and strategic calls-to-action placed along an efficient user journey.

We also optimized the website funnel to enhance user experience, drive sales and reduce bounces, ensuring that visitors smoothly transition from product discovery to checkout. We went with a modern yet minimalist design, with intuitive navigation, making the content stand-out and easy to follow by any user. We designed a responsive layout to provide a seamless experience on both desktop and mobile devices. Furthermore, our SEO team worked hand-in-hand with the development team to ensure a technically sound gaming website with quick loading speed and mobile optimization.

Tailored Marketing Strategies

We developed bespoke marketing campaigns for each of level 5 product categories, emphasizing their unique features and benefits. We implemented continuous monitoring and analytics tracking to refine the brand’s marketing strategies, ensuring maximum reach, engagement and conversions. We executed targeted SEO activities, to improve the website’s Google domain rating and enhance its online authority and trustworthiness.
Our strategy involved comprehensive SEO and content optimization, including on-page and off-page tactics, to reach the top 10 positions on SERPs for the targeted keywords and expand to a broader audience. We identified the opportunity to drive organic traffic to the various product pages with optimized, long-form content. After conducting a comprehensive keyword research, we optimized the site’s content to match the user intent and incorporated targeted, long-tail keywords naturally within the website content to make it look organic.
Our expert content creators crafted compelling content to engage their gaming audience and increase on-site time, including informative blog posts about game updates, industry news, game tips and tricks, and character guides. We also collaborated with popular bloggers, gaming influencers, and brands to acquire quality backlinks, and contributed blogs for gaming websites that allow guest posting.

RESULTS WE LOVE

Branex delivered a website with modern design and intuitive navigation for Level 5, while driving
traffic through backlinking, content optimization, and keyword ranking strategies. Our SEO
efforts resulted in a massive surge in user sessions, longer average time on page, an increase in
website, and a significant drop-in bounce rate. After just 3 months, Level 5 website was gaining
online traction and producing valuable user experiences.