How to Nurture Your Startup in Dubai with Social Media?

Social media is a vortex that once gets a hold of us, barely lets us go. This is one of the reasons why having a solid social media strategy is a must to capture your audience. Social media is a great way to influence your marketing and branding efforts. Many startups in Dubai are relying solely on various channels like these to nourish their businesses. Be it a corporate branding strategy for an ecommerce web design sort business, social media channels take lead in tapping the audience.

If you are thinking about starting a business in Dubai, here are six successful ways you can use social media for creating a solid product branding strategy.

1. Choosing the right channels

Perhaps the biggest myth you can ever come across for small businesses regarding social media often haunts the newcomers. Since you are new in the business and your physical setup is small therefore you need to be on each and every channel online to reach out to the audience. This is a misguided advice in its entirety. If you focus your strength on building a network on a channel that you aren’t sure your target audience chooses to communicate more often, it really is a lost cause. Short-list only those channels that may come in handy. A lot of business setups in Dubai already have their accounts on LinkedIn and look for prospects there only. Think from a relevant perspective, conduct a research on your target customer and go from there.

2. Go Local

Survey Monkey is a great tool for getting information on the locals’ demographics. Allowing you to create surveys, from basic to complicated, you can integrate your social media to have your surveys presented on iPads and other devices as well. Even when you are through collecting enough information on the demographics, you can use this tool later to collect customer satisfaction as well.

3. Engaging Content

People in Dubai barely take out time to read for they are more interested in. So, small businesses in Dubai are really need to give them something that they would want, no, NEED to read. The information on demographics collected earlier can really help you in this regard. Either provide industry knowledge on LinkedIn or share something about Monday Blues on Facebook. Sharing local news on Twitter can also work in your favor.

4. Conferences and Competitions

Startup conferences are a great way to learn and participate in the ecosystem. Not only that, if you conduct one, you are also creating a powerful medium to introduce yourself out there. Since they come a bit expensive, ask for discounts. How can social media help in this regard? Simply post about the conferences, create a hype by mentioning the topics you are going to cover, the deliverables and something entertaining that you are offering. Also, hold competitions to involve the general public. The idea will work best for startups in Dubai.

5.  Cover Events

The nightlife in Dubai is amazing in terms of marketing as well. Fridays are promising in terms of concerts, festivals and everything that makes Dubai an amazing place. Take advantage of these and cover these events on various social media channels. Twitter is amazing in terms of feeding information to locals for the local trends and events coverage. Also, Facebook is a great medium to inform people about the events. Stir in the excitement via that as well as hijacking the local news for your business. For instance, you sell sports gear online, cover events like Nike Run Dubai and mention how your gear can help the customers during the event – newsjacking at its finest!

6. Stay connected

Startups in Dubai are advised to constantly check their social media for comments, feedback, or questions. And when you do, respond to the audience, instantly. With the recent boom of social media, everybody loves instant retorts and given the possibility of a brand being defamed easily, make sure you are always in touch. Regardless of the nature of comments, positive, neutral or negative, keep your cool and build relationships with utmost optimism in check.

Utilize these social media tactics to nurture your brand in Dubai and make a special place in the hearts of the customers. With so many business opportunities in Dubai, the competition is high and you need to gear up and stay active at all times. Good luck!