How to Choose the Right Digital Marketing Agency for Your Business?

When was the last time you thought about increasing your customer base? 

If you’re unsure about what to look for in a digital marketing agency in the UAE, it’s best to seek advice from someone actively involved in the industry. 

Branex is a digital marketing firm where we offer customers the opportunity to witness the benefits their business can gain by investing with us.

A customer’s journey is lengthy; some may be easily persuaded, while others may require additional convincing. Nonetheless, you’ll want to craft an experience that appeals to all. 

Digital marketing enables you to reach a wider audience, establish a positive brand image, boost overall business revenue, and much more.

In this article, we will guide you on how to select a company capable of achieving all these objectives and more. So, without further ado, let’s begin.

What to Look for in a Digital Marketing Agency in the UAE? 

Are you eager to know what you want to look for when searching up the right digital marketing agency for your business? Have you explored hundreds of companies and you still can’t find the right one for your business? 

Here are a few things that you need to know before onboarding a digital marketing service. And also, we will shed light on things to avoid. 

Hire Someone Who Addresses Your Business Goals 

Are you starting your business from scratch? Do you want to give your existing business a power boost? If you’re looking to send your business to the next level, then investing in digital marketing is the best way to move forward.

But how exactly would you find a digital marketing agency that understands what you’re in need of or what you’re looking for? The best way is to communicate.

When you reach out to a digital marketing company, always check whether they are keen to understand your business objectives. 

While there are many who will offer you overpromising advice on how to drive more traffic and sales or what steps you should take to increase your brand awareness, find a business that understands your objectives.

If a digital marketing company starts asking you questions like:

• What is your business vision?
• What mission are you guys working on?
• What are the core values of your company?
• What steps are you looking to take in order to achieve your targets?
• Or who is your desired customer type?

Then these guys are somebody who is really interested in working with you for the long-term. They are most probably going to come up with a digital marketing plan that follows a multilayered digital marketing approach to support your ultimate business goal.

It’s highly likely that they won’t miss out on the question:

• What digital marketing services does your business need to reach its goals?

At Branex, we often get to hear these answers when customers share what their goals or objectives are behind establishing their presence:

• Grow revenue
• Increase conversion rates
• Decrease bounce rates
• Expand lead generation pathways
• Improve brand image
• Boost brand awareness
• Reach a certain number of social media followers

Do They Offer Clear & Frequent Communication? 

If they don’t talk to you, then it’s quite possible that they are up to something.

As a reputable digital marketing agency, you should gladly demonstrate your effectiveness in offering them a service that’s measurable and brings a good ROI. The right Digital marketing agency in Dubai will never shy away from showing their previous client ROIs and share analytical data on demand so you at least know what you are purchasing.

At Branex, we did our research and realized that almost all customers gauge how you perform by reading testimonials. The best ones are usually from clients who have previously left real, honest, timely, and well-detailed testimonials. As a digital marketing agency, you should expect to receive quality testimonials from all your previous clients and make sure to create a section within the website where you can add those testimonials.

Are They Creative? 

Creativity is really important. It should be a key part of any digital marketing company you want to work with. Standing out from the competition needs creative thinking and original ideas. You should connect with people who are naturally creative thinkers, especially those who are knowledgeable and can make your business different.

Look for a digital marketing agency where people are more subjective. Find a company that is ready to offer you diversity in design, different scales of deliverables for each client, and uniqueness. Check the team and explore their background to see if they have enough expertise for that skill set. Look for creative designers, writers, and other creative professionals on the team.

Look into the agency’s past case studies. Understand their approach and see if they are willing to think differently. If they’re not giving you solutions that encourage thinking differently, then they might not be as creative as you think. You can also see if the agency has won any awards before. Having awards shows that the agency is creative.

Is The Digital Marketing Company Flexible? 

When you come into business with a digital marketing firm, you need to come in contact with a digital firm that’s ready to adapt. A digital marketing agency in UAE that’s not looking into recent developments such as Artificial Intelligence and Machine Learning might not be a better fit compared to those who are utilizing Generative Ai in their business operations & practices. As the digital landscape is evolving, it’s important to find a company that’s well aware of the modern day concepts; technological advancements and newer approaches to solving problems digitally. 

A professionally adept digital marketing agency of the present era will always remain in-line with the top trends and will be available to adjust their campaigns accordingly. So how can you determine whether or not a digital marketing agency has flexibility in their methods or not? Well, take a dig into their personal stuff; read their case studies for starters which will give you ample amount of exposure on how they solved problems for their customers previously. Similarly, check out their blogs, listen to their podcasts, explore their social media and check-in with the team in meetings. 

All of these steps will give you a good enough exposure on how they appear as a digital marketing firm. 

Do They Have a Specialized Team for Everything? 

When searching for the right digital marketing firm in the UAE, always look for specialized teams. While passion and innovation is one part of the play, the other is having a team of experts at your expense ready to provide you with an effective digital marketing service for everything you need. Let’s assume that your company is in need of designers to develop a load of banner images which they can push forward on social media. Assuming that you want to create hundreds and thousands of banners everyday and put them across Facebook or Instagram, you may require a digital marketing company that possesses the required skill set. 

Similarly, if you are looking for a company which can rank your web pages locally, you may require content writers who are creative enough to replicate pages for your website. Sometimes, certain businesses within the service industry require thousands of pages with well written content and properly optimized keywords; Instead of going through a number of local search marketing agencies, how about you simply find one that offers you a one size fits all solution. A company that has SEO specialists, experienced designers, skilled account executives and a robust brand management team can offer you a lot more than what individual digital marketing firms have to offer.

It’s highly important that you onboard a team that’s skilled enough to have people who are specialized in almost everything. 

How Branex Revamped Businesses to Earn Massive Success? 

Branex Revs Up iColors Automobile’s Digital Presence

iColors Automobile, a leading San Fernando Valley paint supply and color matching company with a stellar reputation, aimed to establish a strong online presence and differentiate themselves from competitors. 

They lacked a website and social media presence, hindering brand awareness and customer acquisition. Branex, a full-service digital marketing agency, stepped in to craft a winning digital strategy for iColors Automobile.

1. Building a Brand Identity:

• Logo Makeover: Our logo design company Dubai collaborated closely with iColors to create a unique, visually striking logo that reflected their commitment to quality and innovation. The logo, simple yet modern, stood out from the competition, instilling trust and reliability.
• Website Development: We built a user-friendly, responsive web development company using WordPress, showcasing iColors’ high-quality paints, supplies, and services. The clutter-free design with a focus on mobile responsiveness ensured optimal user experience across all devices.

2. Social Media Domination:

• From Scratch to Social Savvy: Since iColors had no prior social media presence, Branex meticulously crafted a comprehensive social media plan. This included creating engaging content calendars for Facebook, Instagram, and LinkedIn, with 12 posts planned every month. The content strategy was data-driven, considering business goals, competitor research, and target audience preferences.
• Targeted Social Ads: Branex designed strategic social media awareness ads utilizing geo-targeting to reach potential customers within an 80-mile radius, ensuring the right message reached the right audience at the right time.

RESULT – Branex’s multi-pronged approach yielded impressive results:

• 1.5x Higher ROI on Facebook & Instagram: Compared to other digital platforms, Facebook and Instagram advertising delivered a significant 1.5x return on investment, highlighting the effectiveness of Branex’s targeted social media strategy.
• Increased Brand Awareness: Branex’s efforts significantly boosted iColors’ online presence, attracting new customers and establishing them as a leading name in the San Fernando Valley automotive paint supplies market.

A Futuristic Family Entertainment Destination Went Digital with Branex

The challenge with Fabyland was that they lacked a strong online presence despite being a well-established futuristic family entertainment destination. 

They didn’t have a website or mobile app, making it difficult for potential customers to discover them, learn about their attractions, or easily access information about locations, timings, packages, and offers.

How Branex Changed Fabyland’s Experience Digitally? 

Branex, a digital marketing powerhouse, stepped in to craft a digital playground that mirrored Fabyland’s commitment to exceptional experiences.

The Branex Approach:

• Website Design: We built a responsive website from the ground up, embracing modern design principles and prioritizing user-friendliness. Stunning visuals and intuitive navigation make exploring Fabyland’s attractions, locations, packages, and events a breeze.
• Mobile App Magic: Complementing the website, our mobile app development company in Dubai developed a feature-rich mobile app with an engaging interface. This app empowers users to purchase and reload game cards, redeem prizes, check balances, and stay updated on the go.
• Ecommerce Integration: Seamless purchasing of game cards directly from the website and app eliminates unnecessary hassle for Fabyland’s guests.
• Content Management System: Fabyland now has complete control over their website content, allowing them to effortlessly update event calendars, promotions, and more.
• Third-Party Integrations: Powerful integrations like Google Maps, Google Analytics, WooCommerce, and HubSpot empower Fabyland with valuable data, location services, and marketing automation tools.
• Meticulous Testing: Branex ensured flawless performance across all major browsers and devices through rigorous testing before launch.

RESULT- A resounding success! Fabyland’s website traffic soared, and overall revenue saw a significant increase. 

This project exemplifies Branex’s ability to deliver exceptional digital solutions that empower businesses to thrive online.

Things to Remember

• Clearly define your business goals before reaching out to agencies.
• Look for an agency that asks questions about your company’s mission, target audience, and desired outcomes.
• Choose an agency that offers a multi-layered digital marketing approach to address your specific needs.
• Hire a team of specialists skilled in various digital marketing areas such as SEO, content creation, and social media management. 

Concluding Thoughts 

Selecting the right digital marketing agency requires a profound approach. You want to hire someone who can offer you transparent communication, data centric methodology and a team that demonstrates their expertise with proficiency. 

The ideal agency should prioritize comprehending your unique objectives and crafting a good enough strategy, one that never fails. It’s always best to conduct a thorough comparison of various agencies before reaching a definitive decision. 

At Branex, we believe to be the right digital marketing agency for your business. Partner with us to cultivate quantifiable results & contribute to sustainable growth.