Here’s Why Your Business Need a Mobile App in 2019 to Stay Ahead of the Game

The digital industry has significantly changed the way people communicate with each other, buy products, access medical care, and do business. This is mainly because of the host of innovative mobile apps that have rendered it a breeze for consumers to find the solution to their problem and get their desired product from the comforts of their home. This has cropped the need for businesses to invest their efforts in mobile app development to promote their products and services and reach out to a wider audience. From a beauty spa to a pizzeria, real estate company to a fashion brand, an online store to SaaS business, every business is taking their marketing to a whole new level with their dedicated mobile apps.

Businesses that have tapped into mobile apps can reach their potential customers and promote their services more effectively while driving more leads and profits. Coupled with chatbots, virtual reality augmented reality and artificial intelligence, mobile apps are providing effective solutions, interacting with customers, and helping companies unlock their sales potential.

Regardless of the size of your business, mobile app development is a worthwhile decision that helps your business reach unprecedented heights of success. The ultimate goal of developing a mobile app for your business is to tap into a wide audience and make it easier for people to benefit from your products and services.

If your business doesn’t have a mobile app and you are thinking of developing one for your e-commerce store, SaaS business or physical store now is the time to hire a mobile app development agency and get it developed for your business.

Here are some reasons why building a mobile app is a sensible option for your business and how it can shape your business in 2019.

Promote Your Services and Products

One of the main reasons for creating a mobile app for your business is to promote your products and services in a highly efficient manner. This helps your prospective and existing customers learn about your services or products. With the mobile app, your brand can effectively communicate with your target audience about the latest offerings and discount offers. In addition, your business can inform your customers about all the latest features and new products being offered.

Evernote embodies this concept to perfection.

The app offers exclusive features for its customers that they can’t get anywhere else. From tracking your time to taking notes, journaling, collaborating with your peers and tracking your goals, Evernote app provides greater value to their users while helping the company create brand awareness and promote their unique selling proposition.

Improve Customer Engagement

With interactive and functional mobile apps, it has become easier for businesses to drive maximum customer engagement. Offering engaging features, incentives and personalized deals can catch the attention of your customers and encourage them to do business with you. Whether you are a fashion brand, a web design company, or a SaaS company, having a mobile app provides you with a great opportunity to interact with your customers and drive maximum engagement.

For instance, Sephora Virtual Artist app is interacting with their customers in a whole new way. The live 3D facial recognition feature, in conjunction with Virtual Artist, is increasing the conversion rate through facial tracking. The app allows users to upload their selfie and virtually try on their different makeup products. By leveraging real-time augmented reality, Sephora is providing out-of-the-box and personal user experience that is helping the brand to generate maximum profits.

Deliver Massive Exposure to Your Brand

More and more businesses are embracing the mobile app development technology to get maximum brand exposure which eventually helps your customers find your products and services conveniently. Real estate businesses are making the most of mobile apps to attract home buyers and help them find the house of their dreams.

RedFin is a brokerage firm that is offering estimated home values. RedFin app provides an active home search option that allows you to search for homes, condos, and buildings available for sale. It gives you the most accurate details about the properties in your area and the budget. The best part about the RedFin app is that you can book a free tour with their agent.

Increase Accessibility

Developing a mobile app will increase your business visibility while allowing customers to get your services or products anytime, anywhere. It plays a key role in generating a strong and loyal customer base and increasing brand loyalty. So, it is indeed a great idea to create a mobile app for your business and be available for your customers 24/7.

Take Zappos app as an example.

This online retailer has launched a mobile app for mobile users which allows customers to peruse their full range of clothes, handbags, accessories, and shoes anywhere and anytime through mobile devices. The Zappos shopping app provides an amazing shopping experience by helping mobile shoppers find the items of their interest.

Create a Loyal Customer Base

It is one of the most important reasons why your brand should consider developing a mobile app. If you want to build a strong relationship with your customers and make them a loyal fan of your product or service, you can embrace the power of mobile app development.

The Starbucks loyalty reward app is amust-have for its brand lovers which keeps them coming back for more. From ordering and paying in advance to creating a Spotify playlist, the loyalty reward app offers a highly-personalized user experience and builds loyal customer relationships. The Starbucks Loyalty Rewards program is the best example to attract customers towards your app and motivates users to spend more at Starbucks to earn more rewards points. It offers customized options for users and giveawaysa free drink on the user’s birthday, and personalized suggestions based on the previous purchases.

Final Thoughts

For every business, no matter small, midsize or large, mobile apps have now become the utmost necessity. Your brand can’t afford to not have one, therefore you should get help from a mobile app development company to develop your app. Offer a mobile app to your customers that provides them with a great user experience and it will help you create a strong brand positioning in the market and stay ahead of your competitors.