9 Biggest Content Curation Blunders You Need to Avoid

Content curation is indeed a worthwhile way of engaging your target audience with your content. It adds credibility to your own blog, boosts SEO, helps you gain more followers, drives higher conversions and helps you become an influencer. If done right, content curation is an effective way to deliver a combination of relevant, engaging content to your audience. It can be a powerful part of your content marketing strategy, helping you become a thought leader in your industry. Here are nine content curation blunders that need to be avoided at any cost.

1. Not Knowing Your Audience

Knowing your target audience is the key to successful content marketing plan. Craft your content according to your audience. For instance, if you are going to write about a particular topic, then you need to determine the type of audience you are targeting with your content. If you follow this strategy, chances are your content will get read, shared and people will seriously notice it. Know your audience, write what they love, give them what they want, and you will automatically resolve your life’s biggest problems.

2.  Neglecting Your About Page

No matter if you are an individual blogger or associated with a business, readers want to know about you and they might look for your About page to know more about you. In fact, the About page is important for connecting with your potential customers and creating your credibility and trustworthiness. Keep in mind, the page is not all about you, make sure to introduce yourself, tell your story and try to help your readers. Every reader comes to your blog with some challenges, issues, and concerns that they want to be solved. As a blogger, you can help your audience to deal with these issues and solve their problems.

3. Not Understanding the Power of Social Media

Creating your content is not enough, the main thing is to promoting it. Social media is the very important connection between your content and potential customers. Your content will not serve it purpose unless you get it out on the social networking channels. Some famous websites incorporate multiple calls to action in their blog posts and each of their article achieve thousands of shares on social media. Your social sharing matters a lot. Make sure you understand your audience well enough to find out which social media platform is best to reach them.

4. Making a lot of Typos

Okay. Mistakes happen. But don’t make it a habit. Believe it or not, people judge your writing standard based on your grammar and spelling. If you can’t properly use grammar, you can use different software or hire a proofreader to review your mistakes before you publish your article. Content writing is not easy and almost all content creators make mistakes. Avoiding typos and grammatical errors in your articles will gain more trust and respect among your audience. Proofread your article again, and again to make it perfect.

5. Copying Someone Else’s Style

It’s great to inspire with role models, but copying their style and approach is totally a bad idea. However, it is fine to adopt their voice and approach by incorporating a unique idea. Stop playing a copycat game. People will love you more if you come up with your own style and approach.

6. Not Tracking Your Traffic

If you want to be a successful content creator, it is important to pay attention to traffic and analytics. Keep an eye on a number of visitors, bounce rate, traffic sources and stay time. Staying up-to-date with these metrics can help you know what your audience is responding to so you can work on your content marketing strategy and improve your content accordingly to increase the traffic.

7. Not Adding Images

It is important to understand the power of visually appealing content as it has the potential to engage people. It’s human psychology, we all love images. Adding a number of images can keep the readership high as people will take an interest in what you are writing. So, come up with a strong visual content strategy.

8. Poor Titles

The most important element of any blog article is a headline because people read headlines than any other part of your article. If you are facing troubles engaging readers in your blog content, try to pay attention to your headings. Find out whether your blog titles appeal to your audience? Do they convince people to click and read further? If you really want to improve your writing style, try to improve the ability to create catchy headings.

9. Not Participating in the Comments

Staying on top of blog comments and interacting with readers can build trust and credibility. When people start commenting, try to reply every single comment and keep up a healthy conversation in the follow-up comments. Keep in mind, if someone posts a comments, they already done a favor. Respond with gratitude and appreciate their involvement.