4 SEO Trends Dominating the Web

Online marketing has become an ever-growing need for any business. Be it a small-scale start-up or an already existing business, if they do not have an online presence, they are perhaps a misfit.

Understanding SEO is no rocket science but implementing it sure is. So how would it help you out? SEO helps in gaining that traffic that your website needs. If SEO expert have been going to the grocery store by any chance, he would rather be kicked out. Why? He would constantly cut in line to be the 1st position. This common SEO joke often explains its purpose spot on; and the visibility of course.

Search Engine Optimization has taken over the world with a spark previously. To eliminate the unnecessarily created direct links, Google took serious steps to add a few things here and there to ensure only the high quality content stays. This has brought a considerable blow to traditional SEO strategies.

This brought a start to the new era of SEO marketing, dominating the web and still trending. So how has it actually done that? Let’s find out:

1.    Google Authorship

Google has recently confirmed that they use Author Rank in terms of ranking any sort of in-depth articles. As the previous year came to an end, Google reduced authorship snippets allowing for click-through to the content that is high quality and relevant. This caused a great reduction in search results that were actually accompanied by authorship info. This gave rise to competition amongst authors.

To further the steps, a speculation for those without having a certain degree of Author rank is being conducted. Any content coming from such sources will no longer rank. It is best to gear up against any such actions and get an Authorship before it actually happens.

2.    Brands turning to social media for help

Social media has become an exploding platform for brands to seek attention from their direct market. It allows for website traffic referrals as well as content dissemination. Social media channels have never been this active and in demand as they are today.

While many businesses struggle to stay on top, various brands continues to rank higher each day as they become successful in understanding the ways to increase website traffic. They are making it look quite easy, but it requires a lot of smart researching and keyword placement as they move ahead.

3.    “Content marketing” the new “SEO”

Industry experts have realized the fact that SEO alone will no longer be fruitful for them. Content marketing came along as a strategy to provide the same results as SEO. Both have their differences but experts often argue that they can be used synonymously.

How do they go about that? Easy! They conduct keyword research based on SEO competition and keep their focus on the topic to produce a high quality content that does not confuses the reader by any means. There are higher budgets set to accomplish result via this strategy and those at the top of the search results are probably doing it better than you are.

4.    Hiring SEO services

With the intensity and sensitivity of the SEO management increasing, organizations are spending a hefty amount on hiring in-house SEO experts as well as outsourcing services for bigger projects. A typical SEO professional might as well just write and optimize content and continue to excel great energy in building relationships with site owners.

All of this burden now rest upon the shoulders of agencies who already have existing relationships with blogs and publishers who present high-quality content. Dubai Monsters is one such leading branding agency that holds expertise in SEO marketing. The agency has been responsible for delivering satisfaction to many clients in the past and present. Should you be interested, it is best to increase your website traffic with the help from Dubai Monsters and let their professionals deal with everything.

Follow these top SEO trends to keep your visibility up!