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Getting more website visitors is more like an obstacle that causes frustration among many web marketers. Given the lack of business due to the low visits and high bounce rates, people decide to look into a lot of aspects that are sometimes not even relevant. If only you knew what was wrong with your website…
There are so many unique and spectacular things on the website that just go unnoticed. Why? It’s because they are just there, hiding in a corner that is barely reachable, feeling ignored and lonely.
There are many web design companies in Dubai that are working diligently on getting these aspects right. It includes adding just the right components on the website and ensuring the right position of those components. Let’s take their example and see what they have to teach us in terms of tweaking a creative web design as to how it leaves a lasting impression on new and existing visitors.
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When the visitors pop into your website, the inquisitive ones are most definitely to visit your ‘About Us/Me’ page to find out more about you. If you have a unique story behind your success, share it with people using your website as a platform. Even if it’s not so unique and you have just a little nag of creativity within you, make a few changes here and there and voila! You have a perfectly unique and engaging story to tell your visitors. Add it in the about us/me section to make it interesting for the visitors.
The word ‘terrific’ is the punch word here. Most of the businesses already have their own blogs associated on their website. Not all of them are examples of terrific blogs. Why is that? It’s because just like everyone, they too are focusing on what’s new, stating it as is or only adding in blogs when they have new clients. A blog is not really your personal diary and in order to provide value to the readers via your blog, you have to develop their interest each time you blog. To begin with, create a powerful headline. Include questions commonly asked regarding the topic so that the people feel connected.
Digital content holds valuable information for those who want to make good use of it. But what about those who can’t afford it? Or those who aren’t sure if it’s for them? In a scenario like that, it is best to provide your visitors something for free. However, you need to be absolutely relevant. Take the following examples of freebies into account on signup:
i) If you are a writer, give the first chapter of the novel, or an entire novel (if you have bundles)
ii) Free e-book containing beginner’s guide
iii) Hi-res images
iv) First few tutorials extracted from a series of tutorial
v) Circulation of content on social media
The key to utilizing social media to its full capacity is understanding that it is not merely a platform for socializing online. It is where your audience resides in the digital world. All the content that you produce should be disseminated over and then circulated via various social networking platforms to reach out to that audience. For this, you also need to work hard and create content that appeals to your audience that is available on those sites. Using more than one platform ensures that you are tapping your audience everywhere they ever can be.
While the first three points were about the website itself and how you can improve matters there to attract your audience, the last point wanders from the subject. However, it may seem like it but it’s not. Social media is what supports everything that you do but don’t rely on it completely, though. Use it as a powerful tool to back it all up, to get out there and reach your audience yourself.
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