10 Advanced Ecommerce Mobile App Features to Differentiate Your Brand

Online shopping is all the rage, people prefer buying things online from their smartphones, anytime, and anywhere. It encouraged more and more businesses to create ecommerce apps to reach more consumers and increase their sales potential. A large number of people are browsing and using smartphones for online shopping, leading to 60% of ecommerce sales all across the globe, from mobile devices.

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Consumers are buying from anywhere. No matter if people are at work or home, having a morning walk or sitting at a coffee shop, they shop online. It is because it is quite convenient for them to buy what you want. This is why mobile sales are increasing at a rapid rate, encouraging online businesses to invest in mobile app development to join the bandwagon.  

Mobile sales are significantly dominating the ecommerce market; people are using ecommerce apps other than every other type of apps. If you don’t have an app, it’s high time to develop an ecommerce app for mobile users and generate more ecommerce sales. Approximately, 78% of consumers prefer to buy from ecommerce app rather than open a mobile site, as it is the most convenient and faster way to

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E-commerce apps have become central to modern shopping, and several important and unique features help distinguish successful apps from the rest. Here is a list of some customer-centered ecommerce mobile app features that can make your app stand out. Let’s check them out.

1. Voice Search

Voice search technology is making groundbreaking changes in the ecommerce sector, enabling users to search for information by using voice commands – no need for typing long tail keywords. A few years ago, sending voice commands to your phone seemed impossible. Thanks to the latest voice recognition system, now almost every ecommerce app has this future-proof feature.

The worldwide ecommerce transactions made through voice assistants were $19.4 billion in 2023, which is 400% growth in just two years. The future of voice commerce is bright and it is expected to grow in future as there will be increased opportunities for voice assistants to make purchases through smartphones and smart devices. Adding a voice search feature to your ecommerce app is a sensible choice to make it more convenient for users and facilitate the purchasing process.

2. Augmented Reality (AR)

Augmented reality technology has made some phenomenal advancements and completely transformed the sector in the mobile industry. Gone are the days when you can’t try on clothes, touch fabrics or see how a sofa looks in a room. Augmented reality apps offer a way to give online shoppers deeper and detailed information about products – from the comfort of their home. IKEA, Sephora and other famous brands already implemented AR technology, allowing buyers to choose their favorite product and elevate the consumer experience.

AR is an amazing technology; ecommerce brands should gain a competitive advantage from it. Incorporate AR technology solution into your ecommerce app to allow users to see how products would look in their space or on themselves before buying. You can also provide a 3D view of products to enhance the shopping experience.

3. Secure Payment Options

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A survey conducted by eMarketer suggests that 24% of all sales will be conducted online by 2026. Offering a secure payment method has become an utmost necessity for ecommerce businesses to accommodate customers’ preferences and expectations. A study shows that online businesses that accept multiple payment options can increase their revenue by 30%. It is advised to support various payment options including credit/debit cards, digital wallets (like PayPal or Apple Pay), and even cryptocurrencies. You can find the right payment methods and processing solutions to ensure a user-friendly and secure payment experience. A team of experienced app developers in Dubai can better guide you how to implement encryption and fraud detection measures to protect user data and ensure ecommerce payment security.

4. Push Notifications

Push notifications is another important ecommerce mobile app feature that can keep your brand top-of-mind and encourage repeat business. You can send push notifications for promotions, updates, or reminders and notify users of special offers, discounts, and new arrivals. Keep your customers informed by providing real-time updates on order status, shipping, and delivery.

Timely notifications ensure customers feel connected and informed throughout the shipping process. Furthermore, informing your customers about the upcoming sales and holiday promotions will increase the chances of conversions. If you want to increase user engagement, retention rate and sales, push notifications are the best option to add to your ecommerce app.   

5. Customer Support

Excellent customer support is a must-have for every online business. When it comes to online shopping, users want prompt responses. Providing immediate assistance through live chat or chatbots can help customers make well-informed purchase decisions. Ecommerce businesses can provide customer support through email support, telephone support and FAQs. Make the customer support section visible and clear in your ecommerce app.

6. Loyalty Programs and Rewards

There is no denying the fact that retaining customers is easier than acquiring new ones. A well-designed ecommerce loyalty program can keep your customers coming back, while fostering brand loyalty. A study shows that more than 70% of online shoppers abandon the carts. Getting them to complete a purchase is a bit trickier. Brand loyalty plays a key role in this regard. Introducing some loyalty programs is an effective strategy for ecommerce brands to attract customers.

Consumers prefer those brands that offer loyalty programs as these brands offer rewards and incentives for repeat purchases. Providing discounts, free products and exclusive perks make your customers more loyal to your brand. The idea behind ecommerce loyalty programs is to foster brand loyalty and make your brand stand out from your competitors.

Implements loyalty programs that reward users with points, discounts, or special offers. Offering referral incentives can encourage users to refer friends in exchange for rewards or discounts. This feature can cultivate long-term relationships with customers and distinguish your app in a competitive ecommerce market. 

7. Search Engines

A robust search engine is the most important feature of an ecommerce app that can allow customers to discover and find the desired items. The actual purpose of adding search engine is to provide results that are tailored to the customers’ requirements. When customers find the desired product easily, it will make them feel satisfied and encourage them to purchase more products.

A study suggests that more than 69% of shoppers use search bars to find products and are more likely to buy additional products if the search experience meets their expectations. By offering relevant search results, you can encourage more customers to stay on your app and make more purchases, thus boosting conversion rates and sales.

Another benefit of incorporating search engines to your ecommerce app is that it helps an ecommerce app development company to analyze the customer’s behavior and preferences. By identifying the consumers shopping patterns and trends, you can make more advanced changes to your ecommerce apps and facilitate better business decisions.

8. Social Shopping

Social media is an amazing way to reach potential customers, integrating this feature to your ecommerce app can make online shopping a lot easier. Brands that use social retail strategies can engage with potential customers and drive more sales and growth. Social commerce is transforming the ecommerce landscape at a phenomenal rate. It is expected that the social shopping market will surpass $1 trillion by 2028.  

Whether you are starting your ecommerce business, or want to increase the overall sales of your existing business, implementing social shopping can have a huge impact on your brand’s growth and customer engagement. Social shopping is basically the merging of social media and ecommerce, allowing shoppers to browse, share and make purchases directly within the social media app – no need to visit an online store. Integrating shopping features into social channels can make online shopping experiences seamless and more engaging.

9. Seamless Checkout Process

A streamlined and efficient checkout process can have a positive effect on user experience, preventing cart abandonment, and converting visitors into buyers. When it comes to online shopping, checkout must be hassle free and contains a limited number of steps. When a user finds difficulties when checking out, chances are he will leave the app without finishing the transaction. Offering a one-click purchase is an amazing option that offers a high level of convenience for shoppers.

A quick checkout process with minimum steps to complete a purchase will lead to a stress-free experience for your customers. There are many payment systems such as Google Wallet, Apple Pay, biometric payments and 1-click checkouts that enable secure and single-click payments.

10. Personalization

Personalization in e-commerce apps is a powerful strategy to enhance user experience, boost engagement, and drive conversions. By tailoring content, recommendations, and interactions to individual users, personalization can create a more relevant and enjoyable shopping experience. An ecommerce web design company can better guide you on how to use AI and machine learning algorithms for your app to suggest products based on user behavior and preferences.

Personalized product recommendations based on browsing history, previous purchases, and user preferences help users discover items they are more likely to be interested in. Personalized discounts and promotions based on user behavior and purchase history can incentivize purchases and improve conversion rates.

Allows users to save preferences, past purchases, and wish lists for a more tailored experience. Personalization in e-commerce apps not only enhances the shopping experience but also drives business success by fostering customer loyalty, increasing conversions, and providing valuable insights for continuous improvement.

In summary

An ecommerce mobile app can play a significant role in enhancing customer experience, driving engagement and sales, and providing valuable business insights. It serves as a powerful tool for building brand loyalty, improving operational efficiency, and staying competitive in an increasingly mobile-driven marketplace.

Incorporating some advanced features can make it useful for consumers and encourage them to make more purchases, thus driving more sales and revenue. If you want to develop mobile apps for Android and iPhone, choose the Best app development company like Branex for your next mobile app development project. Discuss your app requirements, the cost to build a mobile app, and advanced features you want to add to ensure your ecommerce business is geared up for online sales and huge success.